Mayank and Shraddha started their journey into fashion in 2010 with their signature label “Mayank Anand Shraddha Nigam” that showcased its debut collection at Lakme Fashion Week. The label stands for a style that is both elegant and edgy. The USP of the label is its intelligent use of hand woven Indian fabrics away from the context that the fabrics are woven in. The label firmly believes in comfortable fashion that fits and enhances the body. Drapes and versatility are two defining factors of the label that includes innovative separates as well as tunics and dresses. Under this label, there are two distinct lines: Anandam and Kapurthala.
Anandam is the organic avatar of the Label, Mayank Anand Shraddha Nigam. It employs Indian weaves and textiles and reinterprets them into silhouettes suited for the modern Indian woman.
Kapurthala is the Indian alter ego of the Label, Mayank Anand Shraddha Nigam. It is a high-end luxury line catering to an intellectually mature woman. The look is subdued with bursts of color as highlights.